The nucleus of atmys
The highest thing-making in feedback and 'Idea to the quality' is pursued the achievement of 'Conversation with nature' by the riding, and the product of 'Design that unites naturally'. To enjoy more comfortable snowboarding, a part of earnings is contributed as 'Environmental protection'.

Atmys is coinage with which 'Atmosphere' and 'Mystery' are combined in Japanese. There is a deep meaning in an individual word and a strong message to image a concept of the brand and grand nature. The atmosphere and the mystery have the sun that Masato Fujita images and a deep relation.